New York, NY
Work Selected
Trovy
Where We Danced
The Sims x Neuro
PREFECT AW26
Solo Para Ti
which way - FKA twigs
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Archive (A collection of past projects, creative experiments, photography, and explorations)
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Branding · Campaign · Apparel · Packaging · Social Media · Motion
Adobe Illustrator · Adobe Photoshop · Adobe After Effects
Prefect is a conceptual fashion brand inspired by the heritage, traditions, and visual culture of British boarding schools. Drawing from classic uniforms, crests, house systems, and institutional typography, the project reimagines the title of "prefect" as a symbol of individuality rather than conformity. Instead of representing authority and discipline, the brand explores how identity can emerge through rebellion, self-expression, and personal style while remaining rooted in timeless design.
The visual identity balances heritage-inspired design with a contemporary fashion aesthetic, combining classic serif typography, a refined color palette, and modern art direction to create a brand that feels both established and subversive. Every touchpoint was designed as part of a cohesive brand world, from the logo system and campaign imagery to apparel, packaging, motion, retail collateral, and social media. Inspired by luxury fashion houses and editorial publications, the project extends beyond a traditional visual identity to imagine how the brand would exist across physical products, digital experiences, and marketing campaigns.
By blending tradition with contemporary culture, Prefect explores how branding can reshape the meaning of familiar institutions, transforming symbols of hierarchy into a visual language that celebrates confidence, creativity, and individuality.