Jake Morosini
New York, NY

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Trovy
Where We Danced
The Sims x Neuro
PREFECT AW26
Solo Para Ti
which way - FKA twigs
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Sims x Neuro - 2026Branding · Campaign · Packaging · Social Media · Motion
Adobe Illustrator  ·  Adobe Photoshop  ·  Adobe After Effects

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Sims × Neuro is a conceptual collaboration that imagines what it would look like if The Sims partnered with Neuro, the functional beverage brand known for its science-backed drinks. Inspired by the iconic emotion system from The Sims, the project reinterprets Neuro's product line as a collection of mood-based beverages, with each flavor designed around a different in-game emotion, including Energized, Happy, Focused, Inspired, Confident, Playful, and Flirty.

The project explores how two distinctly different brands can merge into a cohesive visual identity while remaining authentic to both. Neuro's clean, minimalist packaging is combined with The Sims' playful visual language through custom can designs, color-coded emotion systems, plumbob iconography, and campaign messaging inspired by the game's humor and personality. The identity extends across packaging, advertising, social media, motion, and 3D mockups, creating a fully realized campaign that imagines the collaboration as a real product launch.

Every asset was designed to feel as though it belonged within the Sims universe while maintaining the polish and credibility of a contemporary consumer brand. By blending gaming culture with consumer packaged goods, Sims × Neuro demonstrates how thoughtful branding and art direction can transform a fictional partnership into a believable, market-ready campaign that feels both nostalgic and commercially viable.

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