which way, FKA twigs - 2023Motion
Adobe After Effects

Which Way is a reimagined music video created in response to FKA twigs' song of the same name. The project challenged me to translate an existing piece of music into a new visual experience, using motion design to communicate emotion, rhythm, and narrative rather than simply illustrating the lyrics. Inspired by the song's ethereal atmosphere and layered production, I developed an experimental visual language that explores themes of identity, memory, and transformation.

Blending kinetic typography, collage, archival imagery, and textured animation, the video creates a dreamlike sequence of shifting compositions that evolve alongside the music. Every transition, movement, and visual element was carefully choreographed to reflect the pacing and emotional intensity of the track while establishing a distinct artistic interpretation.

Rather than recreating the original music video, Which Way reimagines the song through a contemporary motion design lens, demonstrating how animation, typography, and visual storytelling can transform sound into an immersive cinematic experience.



Jake Morosini©